Community
Content creators
We work with people who make great video and live content around our games. If your audience overlaps with ours, we can help surface your work, structure fair promo-code revenue share where it fits, and unlock in-game benefits for you and the people who show up with you.
How we work with creators
Our games live where players already spend time, and video is a huge part of how people discover what to play next. We treat creator partnerships as a two-way relationship: you bring an authentic voice and an audience that trusts you; we bring titles we stand behind and clear terms so nobody is guessing what "supported" actually means.
That does not mean we sponsor everyone who applies. It does mean that when there is a fit, we would rather invest in a small number of strong partnerships than spray codes into the void.
Promotion to our audience
When we feature creator work, the goal is simple: help the right players find the right stories. That can mean highlights in our social channels, nods in patch notes or community spaces, or coordinated beats around an update when timing lines up. We bias toward clips and series that show the game as it really plays, good-faith criticism included, over manufactured hype.
Revenue share and promo codes
Where a game supports it and the deal makes sense for everyone, we can set up promo codes tied to a revenue share so your community gets a clear benefit and you participate fairly when players convert. Terms vary by title and platform rules; we put expectations in writing before codes go live so tracking and payouts are not a mystery.
In-game benefits
Beyond codes, we can sometimes offer in-game perksfor you and for viewers who join through your content: cosmetic unlocks, community-only flair, event access, or other hooks that fit the game's economy and do not wreck balance. Everything is scoped with the live team so perks feel special without becoming pay-to-win or confusing for everyone else.
What helps us say yes
- Real audience, real engagement. You do not need millions of subscribers; you do need a channel or live presence where people actually watch and interact.
- Honest coverage. We partner with creators who can enjoy the game and still speak plainly when something misses.
- Clear links and context. Send your channel, a few representative videos, and which of our games you want to cover so we can respond with something concrete.
Not a fit right now? We may still keep your details on file for future releases.
Apply as a creator
Use the form below for creator and UGC partnerships. Include links to your channel and examples of your work, which games you are interested in, and whether you are asking about promo codes, in-game perks, or both. We read every submission.
Creator inquiry
Tell us about your channel, your audience, and what you would like to cover. We will route this to the people who handle creator partnerships.